Our story
Chai first. Coffee forever.
The true story of how three tea-obsessed friends from Surat accidentally fell in love with coffee and refused to settle until instant coffee tasted like the real thing.
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How it started
From tea lovers to coffee obsessives
We were chai people — hardcore. Every morning, every evening, every "let's catch up" started with a cup of ginger tea. Then one day, someone handed us a cup of coffee. It was terrible. Bitter, flat, tasted like hot disappointment. But something made us try again. And again. What started as curiosity became a daily ritual, then an obsession. We drove across Gujarat tasting coffee at every café. We ordered beans from Coorg, Colombia, Brazil. Our kitchen looked like a coffee lab. Somewhere between that terrible first cup and the hundredth great one, we fell in love not just with drinking coffee, but with understanding it.
Our process
17 blends rejected. Five survived.
Instant coffee never tasted like real coffee. So we asked: why not? We experimented with real Arabica beans and real flavour ingredients. Our only test would we order this over a ₹350 café coffee? 17 blends failed. Five survived. Those five became PureEatiz. Café in a jar. Made by three chai boys from Surat who couldn't stop chasing the perfect cup.
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Thanks for Choosing Pure Coffee
Every jar of PureEatiz is a vote for better coffee - real ingredients, honest sourcing, and zero shortcuts. Whether it’s your 6 AM wake-up call or your 4 PM pick-me-up, we’re here to make every cup count. Thank you for being part of the PureEatiz family.
